Free No More: Blekko’s SEO Tools Are Now A Paid Product

Blekko has changed its previously free SEO tools into a paid service, putting it in competition with the likes of SEOmoz.org, Ahrefs.com, MajesticSEO.com, SEMrush.com and other SEO data/tool providers.
There’s been no official announcement of the change, but Blekko CEO Rich Skrenta confirmed to us that the company’s SEO tools and data now require a $99 monthly subscription.
Users trying to access the SEO data — either by directly using Blekko’s /seo slashtag or by clicking on the “SEO” link that appears beneath each listing on a search results page — have been surprised to be prompted to sign-up for the new paid service. This is the messaging that Blekko shows to anyone trying to access SEO data.

Blekko is currently offering only one price point, and its $99 monthly price is comparable to other paid SEO data/tool providers. At SEOmoz, plans range from $99/month to $499/month. At Majestic SEO, the range is $50/month to $400/month. Ahrefs has plans that range from $49/month to $499/month. And paid plans at SEMrush range from $80/month to $150/month.
Skrenta explained via e-mail why he believes that Blekko’s data and tools are different:

We offer the only web-wide set of ranking, backlinks, anchortext, duptext, and other associated raw ranking data which is validated by an associated search index.

He also tells us that the team is currently working on a set of upgrades that should be complete later this year.
Blekko has been offering SEO data since 2010, and industry reaction to it has generally been positive. But that was when it was free. And as SEOs have been noticing the switch to a paid model this week, there’s already been pushback, particularly to the lack of announcements about the change. (I’ve also seen some SEOs say that the switch to a paid model doesn’t fit with No. 7 on Blekko’s “Bill of Rights,” which says “Search engine tools shall be open to all.”)
The SEO industry has clearly shown that there’s plenty of demand for paid data and tools so, while the switch to a paid model is logical from a business sense, the lack of advance warning won’t help Blekko’s cause. But ultimately what matters the most is whether SEOs find enough value in the data and tools that Blekko offers and the price that it’s asking.

Source:- http://searchengineland.com/blekkos-seo-tools-now-paid-product-130756

Google Trounces Other Local Search Providers In UK

Google has the most complete and accurate local search database in the UK, according to data and analytics firm Implied Intelligence. Previously we’ve published comparable US reports by the company:

• Yellow Pages Sites Beat Google In Local Data Accuracy Test
• Bing Ties Yellow Pages Sites For Most Accurate Local Data

In these earlier US tests, yellow pages sites (i.e., Superpages) and Bing beat Google for completeness and data quality. However in the UK Google comes out on top.
To conduct the test (performed in May) the firm created a sample of 1,400 local business records. Each of these local businesses had websites. Listings were “hand checked” and verified. All the records included a name, address, telephone number and additional attributes (e.g., hours of operation). The test only included independent local businesses; franchises or chain stores were excluded.
Implied Intelligence scored each of the directory and local sites on a scale of 1 (worst) to 5 (best) according to the following criteria:

• Record coverage
• Number of duplicates
• Phone errors
• Address errors
• Coverage re homepage URL
• Accuracy re homepage URL
• Number of records with opening hours
• Number of records with additional information

Google was the site that offered the highest percentage of matches with the Implied Intelligence database. However it only had 58.8 percent of the 1,400 listings. Next best in coverage were 192.com and then Hotfrog. Google, Yell/hibu and Bing had the best URL coverage. The directory with the highest percentage of incorrect phone numbers was The Phone Book from BT (a carrier). And the site that had more rich content (beyond reviews or check-ins) than any other was Yelp, followed by Hotfrog.

Source:-http://searchengineland.com/google-trounces-other-local-search-providers-in-uk-130859

Article Submission - Another way to increase our website traffice

Article submission is an important factor comes under off page SEO work. With help of article submission we can generate more backlinks on our website and boost our website traffic.

   Article marketing is the essence of modern-day Search Engine Optimization. Contextual backlinks are highly preferred by search engines. So, if you are really keen to get higher ranking and traffic through link building strategies make sure Article submission is an integral part of it. Article marketing is one of the best and most effective means of promotion as not only article marketing aids in educating the clients and giving complete details of your products and service, but it also contains maximum number of keywords ensuring your website gets the desired exposure in search engines.

    Here are some fast approvals and high PR article submissions sites which help you can get your targeted traffic soon.

amazines.com
articlesbase.com
topfreedirectory.com
articlefield.com
business.ezinemark.com
nupemagazine.com
mikegaski.com
qomuast.com
newsvine.com
goarticles.com
sooperarticles.com
ideamarketers.com
article.seoindiaconsultant.com
article.ezedir.com
zine.logbet.com
articlicious.com
debtfinancearticles.com
pubarticles.com
earticlesonline.com
articlesvat.com

For more info about article submission and If you want article submission packages then visit us at http://www.dillilive.com

Organic SEO for higher visibility on search engines

SEO service helps in online business promotion

Search engine optimization helps in increasing the traffic on your website. If you want to start an online business then, you must choose SEO services for your profitability because this is the only service which brings your website on top 10 ranking on Google, Yahoo and Bing. There are two ways to optimize your site first: organic SEO and pay per click management. Dillilive is the SEO Company Delhi which provides the affordable these type of services with guaranteed in the given time frame. When users type in the related search terms in the search box your website must figure prominently in the first page that is called search engine optimization.

SEO Website Analysis

This is the analytic test of you website checks for broken links, canonical issues, page speed, site architecture, URL names, images & multimedia elements, well organized sitemaps and many other technical ranking factors. Search engine optimization analysis tools to help you analyze and measure the ranking potential of your web pages. It analyzes the Meta tags on your pages. SEO website analysis also analyze in three main areas like search traffic: how much traffic are search engines sending, growth rates and conversions, keywords: which terms are bringing the most traffic and affecting conversions and content performance: which content items are performing the best and search traffic growth.

SEO Keyword Research

Choosing right and relevant keywords is the way to promoting the website. At Dillilive, we are SEO in Delhi works with you to create a complete keyword strategy. It is one of the most important parts of online marketing. There are many online keyword research tools, and many of them work differently and provide you with different data. The best keywords have several qualities like strong relevance to your site, relatively high search volume and relatively low competition. It's not always about getting visitors to your site, but about getting the right kind of visitors.

SEO Tracking and Reporting

By tracking not only search engines broadly, but by country, you'll be able to see exactly the contribution level of each engine in accordance with its estimated market share. We are the SEO services Delhi, provides you with a project management team full of SEO experts who are focused on your ongoing optimization. SEO report includes the site analysis report, keyword analysis report, weekly report, keyword ranking report, monthly report, critical analysis report and competitor’s analysis report.

SEO: On-site optimization

We carefully select the most searchable keywords from every page of the website and construct the HTML code. Onsite optimization includes all Meta content like title tags, alt tags, alt texts and descriptions.

SEO: off-site optimization

Offsite promotion and optimization of your website increases the popularity, value and relevancy of your site and gets you ranked higher in search engines. Directory, bookmarking, social networking etc are the techniques of the search engine optimization.

There are number of top SEO Company Delhi but we are the affordable and top both. We provide the excellent and best services provider regarding to top 10 ranking comparatively others.

Looking for Website Design and Development Company dillilive is a best option for you :

Tags: Dynamic Website Design Static Website Design delhi Web Development Services Delhi Web Development Delhi 

Find A Professional SEO company in Delhi

Search Engine Optimization is a process that helps grow your online business easily and vastly. Because without indulging in Search Engine Optimization activities, it is impossible to have a high ranking in search engines for your desired business keywords. Top rankings in the search engine results for a keyword can boost traffic and business instantly. But acquiring quality SEO services at reasonable prices are not easy, and it can be highly expansive. In the past 4-5 years, Delhi in India has become a major destination to get best services in the area of SEO, Online Marketing, Brand promotion and Social Media Marketing. As Delhi is a hub for Internet Marketing providers, one can have quality SEO services in Delhi at cheap rates. Delhi has acquired a premier position in the world of Internet Marketing.

The complete process of Search Engine Optimization involves many activities such as link building in one way or reciprocal and classified ads at other classified sites in our topic, optimizing landing pages for higher conversion rate or click through rate, Return on Investment (ROI) and traffic analysis (Web Analytic) to provide high class services to the customer. Why Delhi has a upper hand on other places as far as SEO services are concerned? In Delhi, hiring a competent SEO professional doesn't cost as much as it cost in USA, UK and other western countries and that is the reason why business situated in these countries outsource their SEO and online marketing work to SEO companies in Delhi, India.

So, do make some good efforts in finding an ideal SEO company in Delhi, which can understand your business, your website and optimize the site to lure the search-engines. If your website content is good, and your focus is on helping your customers, there is no way that you won't show up on search engine result pages, when your target customers will search online for the products and services which you deal into.

Besides SEO in Delhi, you can also make the full use of Interactive Marketing domain. A professional SEO company will help you build a Facebook page and ask your target audience to join you on your Facebook page. Then, there are Twitter and LinkedIn as well. In fact, there is a whole world of things that you can do to help your website rank better. All you need is a professional SEO company in Delhi.

Yahoo Answers Hits 300 Million Questions, But Q&A Activity Is Declining

Against what could be considered great odds, Yahoo Answers has reached a pretty stunning milestone: 300 million questions have been asked since the service launched in 2005.
But despite that figure, activity on Yahoo Answers is on the decline.
The company’s announcement today includes these additional statistics:

On average, 2 questions are being asked and 6 answered per second. So this means there’s an astonishing 7,000 questions and an incredible 21,000 answers per hour.

That’s a total of 28,000 questions and answers being posted every hour.
But about two years ago, when Yahoo Answers announced that it had a combination of more than a billion questions and answers, the company said it was seeing more than 34,000 questions and answers per hour.
That’s a decline in the neighborhood of 17 to 18 percent.

Yahoo Answers has, for years, been considered the largest answer search engine on the web — and despite that decline, it almost certainly still is. But it’s difficult to compare apples to apples if you include sites like ChaCha, which includes voice-generated questions requesting phone numbers among its Q&A database, or Ask.com, which remains something of a hybrid between a Q&A site and a search engine.
Still, Yahoo Answers outlasted Google Answers, which closed its doors less than a year after Yahoo Answers launched. Facebook Questions launched about two years ago, but that doesn’t appear to have taken off like some expected it would.

Quora has become a Q&A darling over the past year or so, and certainly has a lot of momentum in its favor. The company hasn’t indicated how many questions it has, but users have tried figuring it out themselves, using a “QID” code that’s visible in the site’s code. If that’s an accurate way to count questions, my quick digging suggests that the site has a little more than 700,000 questions at the moment.

Earlier this year, former Yahoo CEO Scott Thompson promised to shut down up to 50 Yahoo properties. No one knows if current CEO Ross Levinsohn will follow through on that, but for now, Yahoo Answers keeps beating the odds and chugging along … albeit a little more slowly than it did a couple years ago.

Source:- Search Engine Land

Affordable SEO Services Company Delhi

If you run a big enterprise and an organization then your website should be visible and promoted. This is possible only by SEO services, SEO stands the search engine optimization – for promote the site and generate the traffic. Lots of SEO company in Delhi who work on the Google algorithm for top keyword ranking of sites on the all major search engines like Google, Yahoo and MSN. To get to the affordable SEO services, you need to have just the right jumping off point. This point is actually a summary of your expectations from a SEO service in your budget. This will help you to find a suitable company accordingly.

There are two ways to promote the sites in search engine optimization that is Organic and pay per click management. Organic SEO Company Delhi uses the latest algorithm of the Google for lead generation of online business. The Organic search engine optimization is the paid and work approaches are social bookmarking, social media profile creation, article and press release, content optimization etc. The PPC is the pay per click services. It is the paid service. There are number of Affordable SEO Company in India who provided the best services to clients.

The SEO services procedure includes:

• Website Review
The first step in process of search engine optimization reviews the whole website to find the missing tags, non-optimized links etc.
• Targeted keywords finding
To get the traffic the targeted keywords finding is the essential part. The strong and most searchable keywords should be research. This process is time taken but is necessary.
• Competitive Analysis
To make a website popular first analyze the main competitors for your website.
• On Page Optimization
The HTML optimization of your web page is known as On-page optimization. Tags, links structures, images, keywords, quality content etc are the factors which help to employ the page optimization.
• Off-page Submission
Directory, article, classified, blog submission, Social bookmarking, social media optimization are the off- page submission which also help in traffic generation.

For top ranking of keywords the highly qualified and experienced experts are necessary who give the daily, weekly, monthly activity reports system to the clients. The SEO Content writing plays the major role to promote the site. Content should be unique, effective and quality based including strong keywords and full information about the site. The best SEO In Delhi is called best when they offer the top ten ranking in fixed time line and beat the competitors. Search engine employ intelligent program robots called crawlers or spider, which visits thousands of websites every hour and index the pages according to the content. The best SEO companies that would indeed help you in different way of search engine optimization task were the SEO at Delhi.

People mainly browse only those websites which get displayed on the first search engine result pages for their search query or keyword. The higher the website ranks in the results page of a search engine, the greater the chance that the website will be visited by a user.

Google’s Unnatural Links Messages: The Shot Heard 'round the SEO World?

Perhaps you have received, or know someone who has received, this dreaded “unnatural links” message from Google:



There has been a lot of speculation about the messages. Are they part of a Google plan to get publishers to reveal bad links that Google isn't able to detect on its own? Hard to say.

At the recent Brighton SEO conference, on Friday the 13th of all days, Google UK's Pierre Far indicated that the messages were manually generated.

Given the report that more than 1 million websites received this message, that is pretty frightening stuff. One million manually applied messages? Chances are that this results from algorithms flagging potential suspects and then some human examination prior for validation purposes to sending the messages.

How many of your link building tactics will withstand human examination? Will a human be fooled by a spam post like this one?



Even though this particular post is better than the average machine-generated content, it doesn’t pass human review. Sadly, you can easily find these types of posts by poking around with random garbage search queries...Read More

More Advertisers Flocking to Facebook Despite Rising Ad Costs [Report]

Over the past year, the cost of Facebook Ads has increased in just about every way possible, with CPM, CPC, and Cost per Fan all up from Q1 2011. Even so, Facebook is earning more from Marketplace ads, says TBG Digital’s Q1 2012 Global Facebook Advertising Report.


Costs per click are up 23 percent across the five territories evaluated by TBG: Canada, France, Germany, UK, and US. Advertisers in France saw the biggest CPC jump, with Q1 2012 rates 35 percent higher YoY. TBG hypothesizes that an imbalance in Facebook ads supply and demand could be driving the increasing CPCs.

Because TBG uses confidential data from 235 clients in 190 countries, actual CPC values have been removed from the chart. These figures, however, reflect data collected from over 268 billion impressions served in the five countries indicated above.



On average, CPMs (cost per thousand impressions) rose 41 percent over the same quarter last year, an increase of 15 percent since Q4 2011.

Engagement actually dropped in the same period; CTRs (click through rates) fell 6 percent, on average, from the previous quarter. Marketers in France were the hardest hit, seeing a 13 percent decline in ad engagement, while in the US, it fell 8 percent...Reade More

Top 3 Excuses For Not Switching to the New Google Analytics – Debunked

It's been nearly a year since Google made the new Google Analytics available to everyone. While it can seem less intuitive up-front, there are many new features only available with the new version, like the incredible social reports. And yet, many haven’t made the complete jump into the new Google Analytics.

Are you like many who keep delaying the switch to the “new” Google Analytics layout? If so, you aren't alone. People aren’t switching for several reasons – even my colleagues and trusted network of veteran SEOs.

Here's a list of three of the most common excuses for not switching and my counter arguments against them.

”I Can’t Find the Reports...”

 

People complain that all the reports have moved and it’s too hard to find them. If this is one of your excuses, don’t worry.

Luckily, Google remembered its roots when rolling out the new version of Analytics. Right above the side navigation is a search box.

Start typing the name of a report in the search box and Google will suggest reports for you. Whenever you can't figure out under which heading your report now lives, you have search.



Go a step further: Search integration goes farther than searching for reports. If you manage multiple accounts and even more profiles, search can help you quickly find not only the account you’re looking for, but the individual profile attached to an account, as well.

 

”I Can’t Save Reports as PDFs”

 

This excuse is no longer valid. Exports to PDF format are back.

Like most things Google, it’s labeled as being in beta. But it’s right there, under the Export icon/menu at the top of each report. You can export comma-separated values (CSV), tab-separated values (TSV, TSV for Excel), or PDF...Read More

A Beginner’s Guide to Paid Search

As a beginner in the paid search realm, learning the ins and outs of the digital marketing industry takes some time. However, sitting in on A Beginner’s Guide to Paid Search, a presentation by Lisa Raehsler, Big Click Co. founder, at SES New York helped aspiring paid search marketers guidance on how to get up to speed in the most succinct manner possible.

Kick-Starting a Successful Paid Search Advertising Program

Paid search advertising offers the chance to pay (by the click) for visibility on major search engines such as Google, Bing, and Yahoo when people search for terms related to the product or service that website is selling. These ads, typically known as pay-per-click (PPC) ads, can appear above, to the right of, or beneath the organic (also known as natural or algorithmic) search results.

Before diving headfirst into a strategy, marketers must identify main goals for the account. Is the sale/purchase the most important aspect of the site? Is it persuading a lead? Would you include a link that would allow visitors to subscribe? And also, are you going to track your page views?

The account structure is organized into campaigns, which are then separated into ad groups that combine ads with their respective keywords. It is best practice to have your account campaign structures mirror the website itself in order to budget and report effectively. These campaigns should revolve around a funnel structure that illustrates how searches are general in the beginning, but gradually getting more defined as visitors are moving closer to making a purchase.

Disparate ad groups and keywords in one campaign under one budget can cause your account to perform poorly. Raehsler’s presentation is coherently divided into best practices and optimization strategies for keywords, budgets/bids, ads, targeting, retargeting, and tracking.

Keywords

Best Practices

It is best practice to test keywords in various match types and to make sure you always have a well-developed negative keyword list. You can generate keyword ideas from the keyword tool in Google AdWords, or the Google Insights tool for suggestions and related searches. Reviewing query reports and web analytics is a must when you are trying to maintain accuracy.

There are various keyword match types that must be taken into consideration when inputting – broad matches, broad match modifiers (using plus signs), phrase matches (using parenthesis), exact matches (using brackets), and negative matches are some of the various types out there. You must also go back and review the aforementioned funnel to strategize some general and/or specific keyword match types that makes the most sense depending on the level in the funnel you are at.

Optimization

To devise the most optimal set of keywords, they must be scrutinized on a regular basis depending on the size of your campaign.

Are the keywords too general? Constantly review click-through rates (CTR) and conversion rates, and remove anything that is too general with lots of impressions and low CTR (or less than 1 percent) and/or a poor conversion rate.

Do you have low quality score? Sort and filter through by low quality score and no conversions. Check out the keywords, ads, and the corresponding landing page to see if they correlate. Create various filters for specific keyword conditions and work on the CTR by making your ad copy as directly related to the keyword as possible.

Again, you must always review all aspects of your campaign... Read More

Best SEO Company Delhi

Dillilive is a SEO, website design and web development company in Delhi, India provides SEO services, web design services, web development services, link building services and pay per click services. It is not restricted in India even out of India also we provide these services. We develop connections between customers and your brand through effective websites. We basically provide you all the main implements regarding the SEO. We have the most skilled experts on SEO, who are in reality aware with the progressions of modern technology. Our each project is matched with flexible technologies and tailored to satisfy the unique requirements of our client or customers. Our expertise team of SEO has dared to accept the competitions and challenges over the long period of time. Our SEO Company in Delhi provides the SEO services in very reasonable price. We gain the position in a higher volume, sprinkles all over the market, including India and of course outside India. We will afford you the greatest traffic on your site, top ranking keywords in major search engines like Google, Yahoo, Bing etc. Our SEO Services Company in Delhi is very popular to provide the best website promotion services to our clients.

Search engine optimization is a procedure which is able to help the websites to increase traffic, improve their page rank and to give chances to a website to get attention of the visitors in the major search engines like Google, Yahoo, Bing etc. SEO services Delhi is contemporary term considered as the key to success and business development in the world of internet marketing. Our SEO Company is elegantly capable to providing quality based On Page and Off Page services even also helping you to promote your product in internet marketing. To increase site relevance as per marketing strategy we need to analyze what people looking for and how search algorithms work.

Need of SEO Services:

    *  Monitoring our progress of campaign.
    *  To manage the industry trends.
    *  SEO helps to build a better website.
    *  To beat your competitors and rank higher on search engine.
    *  Get your website on the first page of search engine.
    *  Long term positioning.

Benefits of SEO Services:


    *   Gain targeted traffic and ranked higher.
    *   Increase the visibility of the site.
    *   Measurable results.
    *   Improve the flexibility of the site.
    *   Brand aware your brand to the visitors and customers.
    *   Low cost & high value.

Our company provides Professional SEO Services  top ranking keywords in major search engine like Google, Yahoo, Bing etc. at affordable rate in India, UK, USA etc and satisfy to clients.

How SEO & PPC Can Help Build Your Email Marketing List

The biggest driver of leads for the B2B marketer? Fifty-seven percent of those surveyed by BtoB Magazine said email marketing was the online channel that contributed the most qualified leads to their businesses, according to a recent eMarketer article.



While social media and PPC (SEO was conspicuously missing from the survey) were also top lead sources, this type of logic rings true for many of the B2B organizations we work with as well. Website search presence undoubtedly brings lead opportunities into the sales funnel, but email invitations for more qualified content strategies such as webinars, events, and trade shows are likely to close the deal as well.

It’s difficult to teach an old dog new tricks. The eMarketer article indicates that 59 percent of those surveyed view lead generation as their greatest online marketing challenge. With that pressure in mind, it’s also difficult to move away from the strategies that continue to work well.

Instead of bucking the trend, B2B search engine marketers should work toward aligning their goals with what has worked well for their organizations. In this case, building the email marketing database.
Here are three practical steps tying SEO and PPC initiatives to the continued development of the email marketing list.

Make Email Subscription a Conversion Benchmark

There are several potential metrics B2B marketers can use to benchmark an SEO program. While B2B organizations naturally gravitate to the desire to acquire sales ready leads, search engine marketers need to lead the effort in developing a spectrum of lead opportunities from an SEO program.
While email subscription will probably not lead to an immediately qualified sales prospect, setting goals in coordination with email acquisition sets the stage for more effective conversion attribution in SEO campaign evaluation.

Measurements to consider:

• Growth in overall email information and the quality of email address details
• Conversion rate of email acquisition at the page level and by keyword strategies

Create More Visibility to Email Subscriptions in Page Templates

Landing page optimization is a critical component of any search engine marketing initiative. Consider supporting primary conversion goals with an opportunity to acquire email subscriptions as well. Places B2B search engine marketers could consider optimizing for email as a secondary conversion include:

• Below the primary form submission
• In utility navigation
• Confirmation page messaging

Places where email subscription could be considered a primary conversion opportunity include:

• Blog and blog post navigational stream
• Social media assets
• As additional correspondence in email and traditional marketing collateral
• Mobile applications

Contact AdWords About the Communication Extensions Beta

Not widely adopted and hard to find in terms of (ironic) communication, the AdWords communications extension beta could become another way to drive email registrations for the B2B organization.
Via this support thread on Google AdWords:

“Currently, the communication extentions are tested by the team on a small portion of selected accounts. However, if you’d like to participate in beta testings, you need to email/call the support team, provide details about your account and submit it. ”     Read more...

Directory submission-why its usefull for SEO

You have developed a website. Now you need to promote this website to achieve the good result for your business queries. To effectively promote your website, manual directory submission is one of the most reliable and effective solution. Directory submission procedure is opted by most websites as submitting a website to a directory is the most reliable way to optimize your site. While submitting website to directories, the probability of web site coming in search engines increases as directories naturally rank high in the result page of search engines. So directory submission is used by SEO experts as a common web promotion tool.

It is advisable to submit the web pages in popular directories such as MSN, Dmoz, and Yahoo, and they'll be very much willing to accept the submissions provided the web pages contain relevant information and favorably meets up with the rules and regulations of the respective directories.

Here are some fast approval directory submission sites which use you can improve your keywords ranking and make more backlinks.

topfreedirectory.com

dofollowlinks.co.uk
linkroo.com
asepag.org
rdwebdirectory.us
business-finder.info
webnetclick.com
askdirectory.com
ofcourse.us
directorywind.com
sitelistings.net
ptlisboa.org
twoquick.com
selra.org
tosurf.org
threelinkdirectory.com
superwebdirectory.info
blossomlinks.com
pokya.com
fodss.com
one-sublime-directory.com
epcoupon.com
businesses-directory.org
linknthink.com
seodirectory.ro
easylinklist.com
weborizer.com
start-seo.net
fgcyj.com
generalwebdirectory.org
secretsfw.com
interopnews.com
americantreat.com
omili.com
elpardes.com
90degrees.org
firewatchingmedia.com
invisiblemass.com
justbrowse.org
lifetimelinks.com
greatestdirectory.info
my-toplinks.com
justdirectory.net
aogd2011.com
filixy.com

For more SEO Services visit us at SEO Company Delhi

3 More Studies Examine Wikipedia’s Page 1 Google Rankings

Wikipedia is highly visible in Google search results, though not nearly as much as Intelligent Positioning reported in February. Even in the case of one-word search queries, Wikipedia results appear on the first page 8 out of 10 times, not 99 percent of the time as IP suggested, according to a new study by Conductor.
In Wikipedia in the SERPs, Conductor offered another look at the Wikipedia/Google bias issue. Their findings are similar to those of our recent Search Engine Watch study, though the scope of Conductor’s report is slightly different; where we examined Wikipedia results on Google vs. Bing, they broke queries out into transactional vs. informational. This segmentation allows for a better look into Wikipedia distribution according to how people actually search.
Slingshot SEO and SpyFu also threw their hats in the ring; Slingshot in an examination of a slightly larger keyword sample size and SpyFu with a historical look at Wikipedia rankings over the last five years.

Wikipedia Results in Google Top 10 for 60 Percent of Informational Queries

Conductor found that Wikipedia results are more prevalent for informational queries, ranking on the first page 60 percent of the time. For searchers seeking information, this is indeed a logical result.
For transactional queries, ie.: “boots on sale” or “where can I buy a black ereader,” Wikipedia still appears on the front page 34 percent of the time.
"I think this study highlights the importance of looking at Wikipedia results based on the intent of the query," Nathan Safran, Director of Research at Conductor, told SEW. "The same holds true for the length of the query."

Wikipedia Dominates for 1-Word Searches, Often Takes Top Spots

Intelligent Positioning had found that Wikipedia results appeared on Google’s first search engine results page 99 percent of the time. Not so, says Conductor.

We did see questions and criticisms after that first study, based on their keyword generation method; they used a random noun generator. Conductor used Google Suggest, keyword research website Soovle, and the Google AdWords keyword tool to populate their lists of search terms. In their report, they note that, “Care was taken to mix high volume searches with lower-volume, self-generated queries to produce a balanced keyword list that is reflective of what actual searcher activity might look like.”
In this study, Conductor found that Wikipedia ranked in the top 10, on the first page, for 85 percent of informational and 73 percent of transactional one-word queries. They do note that it is more difficult to determine searcher intent with a one-word query; at two words, there was a significant drop in Wikipedia’s dominance of Google.

Where Wikipedia did appear on the first page on Google, it often took one of the top three positions, where most clicks occur. Even in transactional searches, Wikipedia was one of the top three results 63 percent of the time. Similarly, 66 percent of informational queries brought back Wikipedia results in the top three.
In our SEW study, our findings were similar, with Google showing Wikipedia results in one of the top three positions 70 percent of the time. Bing, however, did so even more often; 79 percent of searches showed Wikipedia in the top three on that engine.
Conductor analyzed 2,000 informational and transactional queries: 1,000 keywords each for informational and transactional queries. In the report, they note that “an analysis of a subset of navigational keywords showed Wikipedia was largely not visible for these kinds of queries, so we did not complete a full analysis of these terms.”

Slingshot SEO Finds Wikipedia in Top 10 for 28 Percent of Terms

SlingshotSEO also took a crack at examining Wikipedia distribution in Google search results, though their methodology differed again from the others. They used a larger sample than Intelligent Positioning had (2955 keywords), had terms ranging from one to nine words in length, and compiled the keyword list using in-house client data.Read more...

Optimizing News for Searchers, Search Engines & News Publishers

While content is central to news publishers’ value proposition, you could say that distribution is a close second. Before the Internet, consumers either got their news from a newspaper, a magazine, or a TV broadcast (and word of mouth, but for our purposes, we’ll stick with the media versions).

These media channels are essentially “push” distribution vehicles delivering, at scale, a produced and edited unit – the news – for mass consumption. Even if consumers wanted to engage with multiple news sources, it's difficult to read five newspapers in a day or watch three separate news broadcasts simultaneously.

This paradigm changed dramatically with the advent of the Internet, as readers could now easily read snippets of news from various sources with a few clicks of the mouse. You could scan the front pages of several newspapers, or even more simply, scan the headlines on a news aggregation site in a matter of seconds to get a quick feel for what is happening in the world. Furthermore, if there was a single big story that day, you could read through dozens of articles on the same subject for different angles and tidbits.

With this paradigm shift, news distribution has evolved into being more of a “pull” mechanism, where consumers are in greater control of what news they consume and how they consume it. News discovery has evolved beyond deciding which TV station to watch; consumers can request information on particular subjects and they’ll come right to your computer screen. Search plays a critical role in this discovery process, and when analyzing the data, some notable patterns emerge.

News Search Optimization – Search Engines vs. News Sites

 

Keeping up on news search optimization is a daunting task for any news publisher or marketer. With the news business being so dynamic, it's hard enough keeping up on all of the latest news stories, let alone optimizing your search campaigns to capitalize on breaking news at a moment’s notice.
SEO and SEM professionals at these organizations are constantly trying to come up with evergreen architecture and techniques to maximize their exposure as events unfold. Although this is often the most pressing concern with news search, there is an overlooked area worth paying attention to as well:

• Is the way that searchers look for news on search engines any different than the way they look for news on news websites? 
• Is there anything we can learn from this that would allow us to better prioritize our marketing efforts?

News-related searching has ballooned over the past few years, both on search engines and on news sites, but how people search on these different sites and what they search for differs greatly.

For the purposes of this research, search engines are defined as the big 5 web searches – Google web search, Yahoo web search, Bing web search, AOL web search, and Ask web search – while news site search includes the six largest news sites based on their search totals – Yahoo-ABC News Network, Google News, Bing News, NYTimes.com, CNN.com, and MSNBC.com.

In February 2012, U.S. searchers conducted 371 million news related searches on search engines, as defined by comScore’s intent categorization methodology, which accounted for 2.3 percent of all search engines searches performed during the month.

But searches performed on non-search engine news sites actually outdistanced search engines news search, totaling 581 million searches in February. Although search engines play an integral role in the news discovery process, the actual news providers and aggregators are still leading the pack.

Behaviorally speaking, it appears that consumers of news data are still more likely to go directly to a “news” specific search engine than they are to run news searches on search engines themselves. The vertical nature of these sites appears to resonate with the searchers, as news searchers are less interested in extraneous results for their news searches that they may get on the broader search engines (e.g., Whitney Houston CDs being sold right next to the news article they want to read regarding her funeral).Read more.......

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