It's been nearly a year since Google made the new Google Analytics available to everyone. While it can seem less intuitive up-front, there are many new features only available with the new version, like the incredible social reports. And yet, many haven’t made the complete jump into the new Google Analytics.
Are you like many who keep delaying the switch to the “new” Google Analytics layout? If so, you aren't alone. People aren’t switching for several reasons – even my colleagues and trusted network of veteran SEOs.
Here's a list of three of the most common excuses for not switching and my counter arguments against them.
Luckily, Google remembered its roots when rolling out the new version of Analytics. Right above the side navigation is a search box.
Start typing the name of a report in the search box and Google will suggest reports for you. Whenever you can't figure out under which heading your report now lives, you have search.
Go a step further: Search integration goes farther than searching for reports. If you manage multiple accounts and even more profiles, search can help you quickly find not only the account you’re looking for, but the individual profile attached to an account, as well.
Like most things Google, it’s labeled as being in beta. But it’s right there, under the Export icon/menu at the top of each report. You can export comma-separated values (CSV), tab-separated values (TSV, TSV for Excel), or PDF...Read More
Are you like many who keep delaying the switch to the “new” Google Analytics layout? If so, you aren't alone. People aren’t switching for several reasons – even my colleagues and trusted network of veteran SEOs.
Here's a list of three of the most common excuses for not switching and my counter arguments against them.
”I Can’t Find the Reports...”
People complain that all the reports have moved and it’s too hard to find them. If this is one of your excuses, don’t worry.
Luckily, Google remembered its roots when rolling out the new version of Analytics. Right above the side navigation is a search box.
Start typing the name of a report in the search box and Google will suggest reports for you. Whenever you can't figure out under which heading your report now lives, you have search.
Go a step further: Search integration goes farther than searching for reports. If you manage multiple accounts and even more profiles, search can help you quickly find not only the account you’re looking for, but the individual profile attached to an account, as well.
”I Can’t Save Reports as PDFs”
This excuse is no longer valid. Exports to PDF format are back.
Like most things Google, it’s labeled as being in beta. But it’s right there, under the Export icon/menu at the top of each report. You can export comma-separated values (CSV), tab-separated values (TSV, TSV for Excel), or PDF...Read More
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